The ladies who know the North Shore lifestyle of Maui best launched this shop roughly one year ago as a flagship venue for their popular brand of swim and beach togs. Style check? Cameron Diaz, Paris Hilton, Eva Longoria Parker and Beyonce are a only a few of the lovely ladies who’ve been shutterbugged with Letarte tops or bottoms.  The two sister’s LeTarte have managed to place one of their aqua-oriented creations in the famed Sports Illustrated Swimsuit Issue for a full decade running. (They have some inside knowledge – one of the sister is married to legendary Maui tow-in surfers and waveboarder Pete Cabrinha). When in Maui, of course, do the like locals and check out the shop in Paia to get some  uniquely Maui togs in a boutique that would be equally  at home in St. Tropez or SoHo.

Letarte Swimswear
24 Baldwin Avenue / Paia, Hawaii 96779
808-579-6022